brand system, packaging, web, verbal identity
sungold icepops brand launch
collaborated with founder tom dibblee after he purchased nomad ice pops and set out to reimagine the brand from the ground up.
goal
build a brand that stands out in the los angeles ice pop market. create a visual system that matches the quality and full flavor of the product while feeling local and authentic.
approach
the rebrand included new identity, packaging, and overall vibe. kept things simple, colorful, and fun. the design system is clean but playful. each flavor gets its own moment while feeling part of the same story.
outcome
within the first year, sungold landed in 15+ los angeles retailers. design played a big part in helping it stand out. from storefronts and freezers to popups at coachella, the brand shows up in a way that feels local, friendly, and authentic.
website: www.sungoldicepops.com
instagram: @sungoldicepops
collaborator: tom dibblee
photography: @bylindseyenglander
