brand system, web design, brand messaging
soft systems branding and messaging
a newsletter and private tech support service focused on education and healthy tech practices. soft systems offers curated product selections, security guidance, and hands on support for clients who value privacy and want to actually understand what's running in their homes. invite only, referral based, built on trust.
goal
create a brand that feels calm, knowledgeable, and approachable. not corporate, not condescending. position soft systems as a guide for people who want better relationships with their technology, not more complexity. establish the newsletter as a trusted source for curated, privacy first product recommendations.
approach
developed the brand identity, voice, and messaging system around the concept of digital hygiene. the idea that your tech needs regular care, not just crisis management. the visual language is minimal and typographic. designed to feel like a smart friend who happens to know DNS records. built the website and intake experience to reflect the same care soft systems brings to their client work. clear, documented, human.
outcome
a brand that positions soft systems at the intersection of education and service. the newsletter delivers curated tech selections with a security first lens. the private support side helps clients build foundations that are clean, sustainable, and understood. everything ends with documentation. confidence matters more than dependence.
website: coming soon
instagram: @softsystems.app
brand design → lorin brown
web design → lorin brown
