illustration
santa cruz collective: festival of champions
collaborated with founders jalen horne and kendall denike of collective santa cruz, an event studio known for immersive experiences blending art, food, and performance.
goal
create visual assets for a playful, community driven event that celebrates activity and local culture.
approach
for their festival of champions, a playful event featuring a 3 mile fun run, skate jam, and vendor market, i illustrated assets for print collateral, merch, and social.
outcome
a cohesive visual system that captured the energy and accessibility of the event across all touchpoints.
website: santa cruz collective
instagram: @collectivesantacruz
collaborators jalen horne & kendall denike
