brand system, packaging, web, verbal identity
prism brand design
prism is a wellness platform from parallel that takes a more open, accessible approach to mental and emotional care.
goal
establish a visual identity for a wellness platform that feels approachable and human, not exclusive or performative. extend the brand beyond digital into physical formats.
approach
as part of the brand's early creative team, worked across visual touchpoints to help establish a look that feels thoughtful, human, and uniquely prism. work included merch design, illustrated typography, and a suite of assets for social and newsletter.
outcome
a visual identity that lives beyond the screen in physical, shareable formats. the brand reflects its ethos: wellness that feels grounded and expansive, not exclusive. the work earned a webby award in 2024 for health, wellness, and lifestyle digital experiences.
illustration → lorin brown
logo design → violet office
