brand design, illustration
parallel brand design
as creative lead at parallel, helped evolve the brand's visual identity.
goal
create a visual system for a venture studio that stands apart from typical vc branding. reflect their mission of investing in early-stage wellness companies and building partnerships with creative talent.
approach
expanded the illustration language and built an asset library designed to scale, with a focus on clarity, personality, and cohesion across platforms. something more expressive, approachable, playful, and layered.
outcome
a complete visual system that came to life across the site (built in collaboration with violet office), printed matter, merch, launch items, and social channels. alongside this work, helped launch parallelogram, parallel's newsletter, giving the brand a distinct voice and structure for ongoing communication.
website: www.parallel.la
instagram: @parallel__la
brand design → lorin brown
web design → violet office
