illustration
overheard x bumble
collaborated again with overheard, adding bumble to the mix on a series of future dating inventions. absurd solutions to modern romance problems, illustrated as if they already exist.
goal
bring the overheard voice to bumble's world. create illustrations for instagram stories that feel funny, relatable, and native to how people actually talk about dating.
approach
each invention started with copy from mercedes delusive. the illustrations treated every ridiculous concept with complete sincerity, like products you'd actually want to find on a dating app's feature roadmap.
outcome
a series of instagram stories that gave overheardBumble a visual language. weird, honest, and exactly the kind of thing you'd send to a friend mid-swipe.
instagram: @overheardBumble
illustration → lorin brown
copy → mercedes delusive
collaborator → @superbinx
