illustration
overheard inventions
collaborated with overheardLA on a series of modern day inventions. absurd ideas brought to life through illustration, driven by the kind of observations that only make sense if you've spent too much time in los angeles.
goal
turn overheardLA's signature voice into visual form. create a set of illustrations for instagram stories that feel native to the brand while introducing something new.
approach
each invention started with copy from mercedes delusive (overheard co-founder). the illustrations leaned into the absurdity, treating each concept like it was already a real product waiting to be discovered.
outcome
a series of instagram stories that expanded what overheardLA could look like visually. playful, weird, and completely on brand.
illustration → lorin brown
copy → mercedes delusive
collaborator → @superbinx
instagram: @overheardLA
instagram story
