web design, ecommerce
intents & purposes ecommerce site
built the ecommerce site for the intents & purposes apparel label. the goal was to sell product, but the approach was rooted in storytelling. not just what you're buying, but why it exists.
goal
create an ecommerce experience that treats product as an extension of narrative. move beyond standard product pages and let the story behind the collection drive the shopping experience.
approach
the site was designed to guide visitors through context before commerce. each piece connects to something larger: the cultural references, the color choices, the intent behind the work. the shopping experience becomes part of the story, not separate from it.
outcome
an ecommerce site that felt more like a project than a store. the brand is currently on pause, but the approach shaped how i think about product, web, and the relationship between the two.
website: www.intents-purposes.com (paused)
instagram: @a_i_a_p
web design → lorin brown
photography → cassie arden
models → @sumxonline @fleaabaaag
collaborator → cassie arden
