brand system, web, verbal identity
fledglings montessori school
collaborated with two co-founders of the worker-owned cooperative behind fledglings montessori in york, maine to help bring the visual side of the school to life.
goal
establish a visual presence for a new worker-owned cooperative montessori school. create a brand that reflects their educational philosophy and attracts families aligned with their values.
approach
from naming and logo design to launching their first website and newsletter, the visual identity was built to reflect their montessori philosophy: thoughtful, grounded, and connected to nature.
outcome
a complete brand foundation that supports the school's growth. since launch, continued to support the team with ongoing creative direction, helping shape how the brand shows up across all touchpoints, online and off.
website: www.fledglingsmontessori.com
instagram: @fledglingsschool
design direction → lorin brown
collaborators → marissa cyr & e
illustration → lorin brown
